Minds Matter of Los Angeles
Brand Identity Guide

Bill Admans, Director of Communication and Marketing
Los Angeles, California

Minds Matter of Los Angeles is run completely by volunteers. As a result, maintaining consistent brand standards is challenging. They wanted an easy to use and understand brand identity guide that they could share with their volunteers. The guide includes core brand values, brand persona, logo usage guidelines, and approved color and font choices.

<div data-configid="24067662/34300679" style="width:700px; height:541px;" class="issuuembed"></div> <script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>