Create your own Marketing Plan
Why creating your marketing plan is important
You will need to invest time and energy into understanding your marketing so that you can make good decisions and have accurate expectations. Understand you priorities and budget. Marketing is experimental and with each experiment you will throw money away. An average risk level business owner spends 20 – 25% percent of their profits on marketing.
Discover Your Acceptable Risk Level
Ask your self these questions and record the number associated with your answer:
- When it comes to marketing, you consider yourself to be:
- Just learning the ropes
- Somewhat knowledgeable
- An expert
- 2. In the fall of 2008, stocks lost more than 30% of their value. If you had owned stocks at that time, how would you have reacted? (If you did own stocks then, how did you react?)
1. I sold or would have sold everything! I’d rather get out with my losses than lose more.
2. I sold or would have sold some of what I had, just to be safe.
3. I bought or would have bought more of what I had. They tell you to buy low and sell high, right?
4. I did or would have done nothing. No action was needed!
- 3. When investing, I am primarily concerned with:
1. Not losing money
2. Keeping the money I have, but also making some more
3. Making as much money as possible from what I’ve invested
- 4. Which of these investments would you be happiest to own?
1. Average return of 6%, worst return of -7% and best return of 13%
2. Average return of 8%, worst return of -15% and best return of 26%
3. Average return of 12%, worst return of -31% and best return of 48%
What do your answers tell you?
Add up your score and divide by 4:
- Wise – You want to be careful with your spending. You will keep your budget smaller and wait longer to see returns.
- Wiser – You can afford to take on some risk to try and reap potentially larger returns.
- Wisest – You don’t depend on the money you’re spending. You can afford to take on a lot of risk to potentially grow your business a lot.
Identify Your Type Of Business
Click on the type that best describes your business:
Selling Products (ecommerce)
The following types of marketing have been shown to be effective for your ecommerce business.
SEO
SEO or Search Engine Optimization is the process of getting your website pages and products listed in search results such as Google. Being #1 in a list of search results matters and will make it more likely your product is purchased. Learn more about SEO
Platform marketing
Platform marketing is the process of getting your products listed on a platform such as Amazon or Etsy. Being #1 in a list of products matters and will make it more likely your product is purchased. Learn more about SEO.
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Advertising
Advertising includes newspaper, radio, television, youtube, or outdoor billboards. We help our clients with advertising with our Content Creation packages.
Email marketing
Email marketing can help business owners and customers stay connected and build loyalty towards the brand. We have automated (email) marketing packages and build a unique program to the specific needs of each of our clients.
Maybe publicity and social media
Public relations can include creating press releases, media buying, media relations and crisis management plans.Social media marketing is the development of strategy and content for any social media platform such as Facebook. Learn more about social media.
Agency business (selling services)
The following types of marketing have been shown to be effective for your agency services business.
Local SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn more about SEO
Local business networking
Local business networking is great for service businesses. These groups will not only help you build your brand but fine tune your business and presentation skills. We should all continue on our path for self improvement.
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Lead generation from freelance websites
Lead generation from freelance websites is also part of SEO services. If you really want to understand this part of the marketing game check out the blog at Moz.com.
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Advertising
Advertising includes newspaper, radio, television, youtube, or outdoor billboards. We help our clients with advertising with our Content Creation packages.
Local service business
The following types of marketing have been shown to be effective for your local services business.
Local SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn More about SEO
Local business networking
Local business networking is great for service businesses. These groups will not only help you build your brand but fine tune your business and presentation skills. We should all continue on our path for self improvement.
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Lead generation from websites like Yelp.com
Lead generation from freelance websites is also part of SEO services. If you really want to understand this part of the marketing game check out the blog at Moz.com.
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Advertising
Advertising includes newspaper, radio, television, youtube, or outdoor billboards. We help our clients with advertising with our Content Creation packages.
Automated (Email) Marketing
If you have worked on your “authority and credibility building” and “quality” then your clients will come back for more! It’s worth mentioning that you should only do this with clients you want to see again. Always trim your list to include only your best clients. Learn more about automated (email) marketing.
Referrals
Word-of-mouth referrals make up 20-50% of most purchasing decisions (especially for new businesses and in emerging markets). If your quality is on point then building a referral program should be easy.
Long-term customer retention strategies
Quality is the name game! It’s worth a repeat because it will also make having long-term customer retention strategies easy.
Maybe social media
Social media marketing is the development of strategy and content for any social media platform such as Facebook. Learn more about social media.
Blog
The following types of marketing have been shown to be effective for your blog business.
Local SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn more about SEO
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Automated (Email) Marketing
If you have worked on your “authority and credibility building” and “quality” then your clients will come back for more! It’s worth mentioning that you should only do this with clients you want to see again. Always trim your list to include only your best clients. Learn more about automated (email) marketing.
Long-term customer retention strategies
Quality is the name game! It’s worth a repeat because it will also make having long-term customer retention strategies easy.
Innovative new product or website
The following types of marketing have been shown to be effective for your content business.
Social media
Social media marketing is the development of strategy and content for any social media platform such as Facebook. Learn more about social media.
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Long-term customer retention strategies
Quality is the name game! It’s worth a repeat because it will also make having long-term customer retention strategies easy.
Maybe SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn more about SEO
Content on platform
The following types of marketing have been shown to be effective for your content business.
Local SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn more about SEO
Social media
Social media marketing is the development of strategy and content for any social media platform such as Facebook. Learn more about social media.
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Automated (Email) Marketing
If you have worked on your “authority and credibility building” and “quality” then your clients will come back for more! It’s worth mentioning that you should only do this with clients you want to see again. Always trim your list to include only your best clients. Learn more about automated (email) marketing.
Long-term customer retention strategies
Quality is the name game! It’s worth a repeat because it will also make having long-term customer retention strategies easy.
Affiliate
The following types of marketing have been shown to be effective for your affiliate business (a subsidiary group or person of an organization).
Local SEO
SEO or Search Engine Optimization is the process of getting your website pages listed in search results such as Google. Being #1 in a list of search results matters and will make your phone ring with inbound leads. Local SEO is having your SEO plan focused at a city level. Google maps is the place to be for local search. Learn more about SEO
Social media
Social media marketing is the development of strategy and content for any social media platform such as Facebook. Learn more about social media.
Authority and credibility building
Authority and credibility building is part of SEO services but is worth listing separately due to it’s importance. Your online reputation can be your strongest asset or your biggest liability! 85% of consumers trust online reviews as much as personal recommendations.
Differentiation
Differentiation is what makes you different than your competition. List them on a piece of paper and look up their marketing messages and promises. Do they do what they say? What makes you special?
Quality
Quality is one of the most important things that businesses can do to insure the return of customers. Gaining new customers is much more expensive than retaining existing customers. We help counsel our clients in customer retention in our Automated (Email ) packages.
Automated (Email) Marketing
If you have worked on your “authority and credibility building” and “quality” then your clients will come back for more! It’s worth mentioning that you should only do this with clients you want to see again. Always trim your list to include only your best clients. Learn more about automated (email) marketing.
Long-term customer retention strategies
Quality is the name game! It’s worth a repeat because it will also make having long-term customer retention strategies easy.
Don't be shy!
Let’s talk about your business and how a great brand can help you achieve your goals.