This will be a two sentence statement. The first sentence is what you plan to do. The second sentence is what differentiates you from your competition.

Create the first sentence “I’m going to promote my XX business with X, Y, Z.” Example:I’m going to promote my marketing business with SEO, local business networking, and authority and credibility building.

X,Y, and Z are completed with the top three marketing strategies for your business type. See our article “Create your own Marketing Plan” to identify your business type.

This will be a two sentence statement. The first sentence is what you plan to do. The second sentence is what differentiates you from your competition.

Create the second sentence “I will differentiate from my competition by X. ” Example: I will differentiate from my competition by creating the highest rated customer experience.

X should be true! Do not say you are the number one ranked marketing company if you are NOT. Hint: If you are an established business your reviews will help direct you.

This will be a two sentence statement. The first sentence is what you plan to do. The second sentence is what differentiates you from your competition.