Why are brand fonts & colors important
The fonts and colors communicate and give impressions to your target audience. They can make a user feel happy or angry. If you choose the wrong font or color combination it can cost you MONEY.
Ideal client for your brand
To make the right decision with fonts and colors you absolutely must understand what your ideal client looks like. Think about what would happen if you went on a sales call with your ideal client (who hates plaid) in a plaid jacket and plaid pants. Poof. Lost sale. Lost money. Fonts and colors do the same thing.
Font & Color choices
Our WISE professionals have created a DIY guide to help you identify your target market and provide you with options that will appeal to them.
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